Denim is his way of life - it's a love that never fades

His first dry denim - bought 7 years ago. It was the start of his passion for denim and after all these years it's still his favourite jeans. 'These pants have gone through so much that every whisker represents a story and unique memory. That's why I got it tattooed.' True denim head he is - he has a closet full of jeans. 'I don't wear those, it's just research.' Research? Yes! Mathieu turned his passion into his job. He works as productmanager in the denim industry.